The University of Media, Arts and Communication (UniMAC) officially unveiled its logo on Monday, December 19, 2022, at its North Dzorwulu Campus in Accra.
UniMAC is a public university established by an Act of Parliament, Act 1059 of 2020. This merged the Ghana Institute of Journalism (GIJ), the Ghana Institute of Languages (GIL), and the National Film and Television Institute (NAFTI) into a single public university.
The logo was uniquely designed with three colors; burgundy which connotes passion, excitement, and confidence; mustard brown, representing reliability, support, and authenticity and prussian blue which stands for trust, relevance and authority.
Designed by Mr. Noel Nutsugah, a Lecturer at UniMAC-GIJ, the logo contains three distinct Adinkra symbols to demonstrate African values and culture. The “Nkonsonkonson” is a symbol of unity and human relations, the “Dame-Dame” signifies intelligence and integrity and the “Akok) nan” represents nurturing/training and discipline.
In his address at the function, Vice-Chancellor of the University, Professor Kwamena Kwansah-Aidoo mentioned that the unveiling of the logo ushers in a new era of a university with a rich history from different perspectives.
“Our old logos did a great job for our beginnings, but the time has come to move on. We have developed a comprehensive logo which is reflective of a brand that is more dynamic, solid, and symbolizes the vibrancy of the future we aspire to, as a unique University”, he noted.
According to him, they have chosen a new path that is modernistic with key elements that convey their mission and orientation for growth while remaining true to their longstanding traditions and reputation.
The Vice-Chancellor of the University, Professor Kwansah-Aidoo said his vision is to create a culture that promotes research, teaching and learning, administrative processes, and extension activities driven by technology.
“This vision centres on the university’s aspiration to become a “first-rate communication university. Our mission is to create an enabling environment that makes the university progressively prominent and central to national and global development through trailblazing research, as well as high-quality teaching and learning programmes” he added.
The programme was attended by Members of the Interim Governing Council, officials from sister universities, members of the diplomatic corps, staff and students of the three constituent institutes, among others.
The three institutes will be called UniMAC-GIJ, UniMAC-NAFTI and UniMAC-GIL, as the Act stipulates that they maintain their unique identities. The North Dzorwulu Campus of UniMAC-GIJ currently serves as headquarters of UniMAC.
Job Kwabena Laboja
Level 400 Student, UniMAC-GIJ