Rhodalene Amartey

Mrs. Rhodalene Amartey

Senior Lecturer

Mrs. Rhodalene Amartey is a Senior Lecturer at the Faculty of Public Relations, Advertising and Marketing at Ghana Institute of Journalism.

She joined the Ghana Institute of Journalism in 2007 as a Marketing Lecturer and was among the first batch of lecturers employed to augment the staff strength of the faculty after the Institute was granted a presidential charter in 2006.

Mrs. Amartey has consistently taught Marketing and Advertising courses at both degree and diploma levels coupled with teaching during short courses organized by the Institute. She has also supervised project work at all levels (diploma, degree and masters’ levels). She is also a seasoned researcher with interest in Branding & Customer Serivce.

Mrs. Amartey has occupied several positions. In 2010, she was appointed as the Co-ordinator for Students Internship. In 2012, she was appointed as the Head of Public Relations Department. In 2013, she was appointed as Ag. Dean of the Faculty of PR, Advertising and Marketing. By dint of hard work, she was promoted to the rank of a Senior Lecturer in 2014. Her meteoric rise continued till 2016 when she was elected as the substantive Dean of the Faculty, a position she occupied till 2018.

Mrs. Amartey has served on several committees including the Governing Council which is the highest decision-making body (2014-2016). Examples of such committees are Appointments and Promotion Committee, Entity Tender Committee, Review of the Act Committee and GIJ Welfare Committee just to mention a few.

Mrs. Amartey worked extensively in both private and public sectors, e.g. Ministry of Trade and Industry, Gateway Secretariat (World Bank Project), N.I.R.P (World Bank Project) and Star Assurance Company before joining academia.

Mrs. Rhodalene Amartey holds a Bachelor of Arts Degree in Sociology, and a Master’s Degree in Business Administration (Marketing Option) both from the University of Ghana, Legon. She also has a professional qualification in Marketing from the Chartered Institute of Marketing, U.K. Currently, she is pursuing a Doctorate Degree (PhD) in Business Administration at the Accra Institute of Technology, a private university affiliated with the Open University in Malaysia.

Her amicable nature makes her relate well with all – superiors, colleagues, subordinates and students alike. In spite of her calm nature, she is highly principled, fair and firm. Her work output is very high and has a high sense of duty and responsibility. In simple terms, she gets things done. She is an ardent charismatic Christian and a Deaconess in charge of Women at the Revival Outreach Church – La Branch. Her favourite food is fufu with goat light soup. She is married with three children.

 

  • Branding
  • Corporate Image
  • Customer Service
  • Dialogic Communication
  • Online Brand Personalities
    1. Amartey R. (2019): Evaluating the Dialogic Potential of Websites of Universities in Ghana. International Journal of Humanities and Social Science Vol. 9. No. 2. February 2019 doi: 10.30845/ijhss.v9n2p18
    2. Amartey , & Austin N. K (2019): A content analysis of online brand personality of 4 universities in Ghana. Journal of Education and Practice ISSN 2222-1735 (Paper) ISSN 2222-288X (Online) Vol 10. No.3. 2019
    3. Amartey R. (2019): Exploring online brand personality of Ghanaian Universities. Journal of New Media and Mass Communication. ISSN 224-3267 (Paper) ISSN 2224-3275 (Online)
  • Evaluating the Dialogic Potential of Websites of Universities in Ghana.

Presented at ICA Conference, University of Ghana, Accra, 2018

  • Online Branding: A study of universities in Ghana

Presented at International Conference on Business Management & Entrepreneurial Development (ICDMED), University of Professional Studies Accra, 2018

  • Brand Personality: What are the universities communicating on their websites?

Presented at International Conference on Business Management & Entrepreneurial Development (ICDMED), University of Professional Studies Accra, 2018

  • An interrogation of the dialogic potential of university websites in Ghana.

Presented at International Conference on Business Management & Entrepreneurial Development (ICDMED), University of Professional Studies Accra, 2017

  • Community Sanitation and Corporate Image in the Hospitality Industry: A case of Ghana’s top rated hotels. Presented at the Annual International Academy of Business Disciplines. San Diego, California. 2014