Isaac Tandoh (Dr.)

Dr. Isaac Tandoh

Lecturer

Dr. Isaac Tandoh (APR, MCIM) is a Lecturer at the Faculty of Public Relations, Advertising and Marketing at Ghana Institute of Journalism.

He is a consummate corporate anthropologist and an integrated marketing communications scholar with eighteen (18) years of dutifully earned experience in Corporate Communications, Integrated Marketing Communications, Brand Communications, Journalism, Creative writing and Strategic Management. Almost two (2) decades of professional engagements serving as head of brands communications, lead spokesperson and consultant for both local and International brands. Professional engagements span across multiple industries including Academia, Media, Banking, Publishing, Development Work (INGO) and Consultancy.

He holds a PhD- Management (Outstanding) – Integrated Marketing Communications from University of Central Nicaragua, an MBA with focus on Integrated Marketing Communications from the Kwame Nkrumah University of Science and Technology (KNUST), Ghana, a BBA -Banking and Finance from the Christian Service University College, Ghana and a Diploma in Communications Studies from the Ghana Institute of Journalism, Ghana.

His areas of teaching include International Public Relations, IMC, Public Relations & Adverting, Media Release Writing & Copy Writing, Brands Comms management, Strategic Brand Management, Corporate Social Responsibility, Service Marketing, Relationship Marketing and Marketing Management.

Below are some core achievement of Dr. Tandoh;

      • Achieved 2 years in Development work and served as Public Relations Specialist
      • Achieved 8 years in Banking and served as Head of Cooperate Affairs/Marketing
      • Achieved 6 years in frontline journalism and served as a News Editor
      • Achieved 15yrs in frontline book publishing and authored 27 novels
      • Achieved 6 years of lecturership in Tertiary education in the following institutions: University of Professional Studies (UPSA) Central University, Cristian Service University, Blue Crest University and Sikkim Manipal University.
      • Achieved 12 peer-reviewed journal articles, 2 books, and 2 conference papers. Editorial board member of Green Publications https://gnpublication.org/index.php
      • Achieved 3 years as Principal Brand Communication Consultant and consulted for Institutions like SSNIT, Illapi Ghana, ICS, and UTRAK etc.
  • Integrated Marketing Communications
  • Communication Strategy
  • International Public Relation
  • Advertising & Copy Writing
  • Brands Communication
  • Crisis Communications
  • Corporate Social Responsibility
  • Strategic Public Relations.
  1. Tandoh, I., & Oppong Mensah, N. (2020). Marketing Communication Mix and Competitive Advantage: The Case of Rural Banks In Ghana. International Journal of Psychosocial Rehabilitation, 24(08), 5190-5203. Doi: 10.37200/Ijpr/V2418/Pr280529
  2. Tandoh, I., & Yaw Amankwah, S. (2020). Examination of The Factor That Influences Advertising Likeability of Alcoholic Beverages Among Selected Consumers In Kumasi,Ghana. International Journal of Psycho Social Rehabilitation, 24(08), 5084-5101. Doi: 10.37200/Ijpr/V2418/Pr280520
  1. Tandoh, I. Relationship between Corporate Social Responsibility Practice and its Effects on the Bottom Line. Texila International Journal, DOI: 10.21522/TIJMG.2015.06.01. Art009
  2. Tandoh, I., & Boateng, F. Investigations into Marketing Communication Tools On Bank Marketing Strategy In Ghana. International Journal of Research and Analytical Review. [VOLUME 6 I ISSUE 1 I JAN. – MARCH 2019] e ISSN 2348 –1269, Print ISSN 2349-5138
  3. Tandoh, Ike. “The impact of brand awareness on customer loyalty: A case study of Sinapi Aba Savings and Loans Ghana Limited.” Texila International Journal of Management. 1-45.
  4. Agbemenu, M. K. S., & Tandoh, M. I. The Effect of’ Soli’ on News Reportage in Ghana.
  5. Tandoh, I. (2019). Determinants of Bank Selection Preference among Customers in the Kumasi Metropolis of Ghana. International Journal of Research, 6(01), 539-570.
  6. Tandoh, I. The Impact of Sales Promotions on the Performance of Auto-Mobile Industries in Ghana: A Case Study of PHC Motors (Accra-Ghana). European Journal of Management and Business Economics, 11(7).
  7. Tandoh, I., & Aubin-Barnes, R. (2019). Service Quality and Customer Satisfaction in Republic Bank of Ghana. Journal for Studies in Management and Planning, 5(01), 39-66.
  8. Sarpong, L., & Tandoh, I. (2015). The Role of Strategy in a Competitive Business Environment: A Case Study of Ecobank Ghana Limited. European Journal of Management and Business Economics, 7(11), 176-196.
  9. Tandoh, V., &Tandoh, I. (2015) “Dynamics of Savings Culture in Ghana: A case study of Atwima Kwanwoma Rural Bank” Texila International Journal. Vol 1. Issue 2. Page 13.
  10. Tandoh, Isaac. (2016) “Financial Products and services marketing to the unbanked population in Ghana: A case study of Atwima Kwanwoma Rural Bank Limited.” Texila International Journal, issue 1, Volume 2. Page 16.
  11. Tandoh, I., Sarfo, C., & Ampofo, B. A. (2015). Corporate donation as a marketing communication tool. Journal of Management & Scientific Research, 1(1), 39-46

Books

  1. Tandoh, I. (2015), Marketing Communications and Performance of Financial Institutions, LAP Lambert Academic Publishing, Saarbrucken, Germany, 120pp.
  2. Osei, B., Tandoh, I. (2015), The Impact of Sales Promotions on the Performance of Auto-Mobile Industries in Ghana: A Case Study of PHC Motors (Accra-Ghana). LAP Lambert Academic Publishing, Saarbrucken, Germany, 80pp.
  3. Tandoh, I. (2013), In Moment Like This, King Bazooka Publications, Kumasi, Ghana.68pp
  4. Tandoh, I. (1999), Dear Mama, Wake up, King Bazooka Publications, Kumasi, Ghana. 62pp.
  5. Tandoh, I. (2000), The Dying Hero, King Bazooka Publications, Kumasi, Ghana. 66pp.
  6. Tandoh, I. (1999), I Told You So, King Bazooka Publications, Kumasi, Ghana. 32pp
  7. Tandoh, I. (2000), Sally My Love, King Bazooka Publications, Kumasi, Ghana. 62pp
  8. Tandoh, I. (2000) Only Because of Money, King Bazooka Publications, Kumasi, Ghana. 32pp
  9. Tandoh, I. (2000), The Final Call, King Bazooka Publications, Kumasi, Ghana. 54pp
  10. Tandoh, I. (2004), A Call to Heaven, King Bazooka Publications, Kumasi, Ghana, 32pp
  11. Tandoh, I. (2000), Friends, Ghanaian youth in Limbo? King Bazooka        Publications, Kumasi, Ghana. 64pp
  12. Tandoh, I. (2004), The Wizardry of Apahye, King Bazooka Publications, Kumasi, Ghana. 32pp
  13. Tandoh, I. (2000), Let Us Teach the Young Ones, King Bazooka Publications, Kumasi, Ghana. 28pp.
  • THE EFFECTS OF “SOLI” on News Reportage in Ghana

3rd International Conference on Management, Communication & Technology (ICMCT-2015)

  • INVESTIGATIONS INTO FACTORS CONSUMERS CONSIDER IN CHOOSING A BANK

3rd International Conference on Management, Communication & Technology (ICMCT-2015)

  • Financial services marketing to the unbanked population in Ghana: Case study of Atwima Kwanwoma Rural Bank (AKRB). 2nd e- international conference organized by Texila American University, 2017