George Asamoah (Dr.)

Dr. George Asamoah


Dr. George Asamoah
is the HOD of the Department of Integrated Marketing and a Lecturer at the Faculty of Public Relations, Advertising and Integrated Marketing at Ghana Institute of Journalism.

He has more than 15 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and building a solid corporate brand. Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team. Dr. Asamoah has earned a solid reputation for being enthusiastic, efficient and hands on, and in the span of 15 years of active field operations in corporate and multi- national companies.

Dr. Asamoah holds B.A (Hons) in Political Science and Economics, holds both MBA and MPhil in Marketing from the University of Ghana. He has Diploma in Public Relations and Advertising from Ghana Institute of Journalism. Aside the field of academia, Dr. Asamoah is a Marketing professional having had stints with various enterprises in Ghana served as Marketing Manager at Ghana Life Insurance, Senior Sales and Relationship Manager at Barclays Bank (Ghana), Headed Corporate Sales at Globacom (Ghana) Head of Sales/Marketing (West Africa) Isopanel Limited, and Deputy Managing Director and Marketing Manager at Premier Meat Products Ltd., just to mention a few. He is a member of American Marketing Association and Institute of Public Relations. Playing golf is his hobby.

Dr. Asamoah has had over five years teaching experience and his areas of interest are; Entrepreneurship, Social Media Marketing, Principles of Marketing, Marketing Communications, Marketing Management, Strategic Marketing Planning, Business Communications, Marketing Research, Consumer Behaviour, Sales Management and Products/ Brands Management,

  1. Odoom, R., Mensah, P., & Asamoah, G. (2017). Branding efforts and SME performance – An empirical investigation of variation across firm sizes and business sectors. Journal of Research in Marketing and Entrepreneurship, 19(1), 59-76.
  1. 2018 Annual Conference of the Emerging Markets Conference Board and EMCB Doctoral Colloquium at Wits Business School, in Johannesburg, South Africa, April 2018.
  2. 1st Africa Graduate Conference holding at Wisconsin International University College, Ghana, August 2018
  3. 4th UGBS Conference on Business and Development, University of Ghana Business School Graduate Block, Accra, Ghana, 2016 .ThemePeaceful Elections: The Role of Academia and Business.