M.A. IN JOURNALISM
This is a 12-month Master of Arts Degree programme. The focus is to train people from diverse backgrounds to apply and utilise concepts and models of journalism within the broad social science traditions of media and communication. We also recognise that journalism teaching and practice is assuming complex dimension due to the increasing deployment of technological tools. The application of digital revolution to journalism practice with its attendant variety offered by the internet via social media is defying the original notions of journalism practice. As the pioneer institution which blazed the trail in providing both pedagogic and didactic services to students and professionals across the discipline, the time has come for G.I.J. to diversify the field.
M.A. IN PUBLIC RELATIONS
As in the case of the Master’s in Journalism, the postgraduate programme in Public Relations is a one-year programme. The thrust of the programme is to develop the manpower potential of this brand of professionals to utilise public relations strategies in their organisations. It is also to bridge an intellectual gap. This void is the inability of our communication training institutions to focus on the specialised skills development and training of public relations practitioners. In the modern globalised democratic system, communication processes and even election campaigns have become sophisticated and complex phenomena in both developing and the established democracies. The adoption of integrated communications, marketing, organisational behaviour, crisis management and advertising among others are crucial to effective public relations work.
M.A. IN MEDIA MANAGEMENT
A postgraduate programme in media management is a virgin area ready to be tapped since this critical resource training is unavailable at the local level. When implemented, it will provide higher skills acquisition and knowledge to the men and women who are managing the media as well as the future generation of media practitioners aspiring to become media owners and managers. As Ghana’s constitutional democracy is crystallising, it is incumbent on the various players in the media industry to scale new heights by inculcating good management practices into the industry. This greater efficiency will make them remain relevant and financially solvent in order to contribute to the building of liberal democratic architecture. A Master’s Degree in Media Management is essential to professional development of the media and its sustainability.
M.A. IN DEVELOPMENT COMMUNICATION
The driving force behind the introduction of this specialised field in communication is accentuated by the need to fill an intellectual and professional gap identified in educational and national development. Beside, rapid developments in communications technology and infrastructure are driving new agendas among development agencies for “knowledge transfer” and the use of information to support improvements in governance and access to opportunities for more secured livelihoods. Debates over accelerated development and the attainment of the Millennium Development Goals (MDGs) are better situated if we apply the nuances of development communication to build this understanding through a critical analysis of communication theory and practice within development contexts.